It’s hard to keep track of what the kids are into, so here’s some help . . . they’re into US.
78% of Gen Z’ers listen to the radio, according to a new report. That’s A.M. / F.M. . . . not Internet slop like Pandora.
The “London Evening Standard” did a story declaring that, quote, “radio is back” and “Gen Z’s listening habits are changing the face of media.”
They say a lot of young people are sick of digital EVERYTHING. So they’re gravitating toward old-school analog tech more and more.
That said, they cited another report that found just 48% of young people watch traditional TV in an average week. They say we’re “far more popular.”
In other words, radio is still alive and well in 2025. And dare I say . . . COOL?
(The Standard / NY Post)
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