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Sweethearts candy announced a new line of PRACTICAL conversation hearts for Valentine’s Day. (???) They’re not cutting the classic ones like “Marry Me” and “Cutie Pie.” They’re just adding a few that GEN Z might relate to.
The press release lists five new hearts with things they say apply to dating in 2026. The five new messages are: “SPLIT RENT” . . . “CAR POOL” . . . “BUY N BULK” . . . “COOK FOR 2” . . . and “SHARE LOGN.”
They didn’t fully pigeonhole it as just for Gen Z. It’s called the “Love in This Economy” collection.
A poll found money worries are affecting Valentine’s Day plans for 80% of Americans this year. So that’s why they went the “practical” route.
(Here’s the ad for them. The poll also found the top three Valentine’s Day gifts, in order, are candy, cards, and flowers.)
