Arby’s has the meats… ready for you to take home!
Since July the chain been doing something in nine Atlanta locations, selling their meats by the pound. Yep, you can have a pound of roast beef, turkey, etc. to take home and make your own sandwiches whenever you want.
“It’s not a gimmick. It’s about meeting an unmet need. We never felt compelled to do it until now because we know we can deliver a high-quality product with a great convenience versus going into a deli or grocery store.” – Arby’s Chief Marketing Officer Patrick Schwing talking with CNN.
The ‘by the pound’ sale will continue through the end of September with $4.99 for a half pound and $8.99 for one pound. Once the ‘test’ is done the company will determine if they should roll the feature out nationally. Let’s hope so!
[Story: Delish]
