We just got through the holidays, so it feels wrong to already mention another one. But a new candy for Valentine’s Day just landed . . .
Sweethearts are those little “conversation heart” candies with messages like “Be Mine”. This year, they’re doing a special version for single people who are caught up in SITUATIONSHIPS.
Oxford English Dictionary defines a “situationship” as any “romantic or sexual relationship that is not considered to be formal or established.” So, more than a hook-up but not exclusive. It made Oxford’s shortlist for Word of the Year in 2023. (It lost out to “rizz“.)
Starting next week, Sweethearts will sell boxes of “Situationship” hearts that look just like their normal candy. The only difference is the words are blurry and hard to read . . . just like Gen Z relationships are hard to read. Their press release used the term “literal mixed messages.”
It sounds like they might even be repurposing their misprinted hearts and just tossing them in a box.
Their V.P. of marketing said, quote, “The printing on Sweethearts isn’t always perfect. This is our way of embracing those imperfections in a way that taps into pop culture.”
They go on sale at SweetheartsCandies.com at 9:00 A.M. Eastern this coming Monday.
(People)
(Here’s a photo.)
