Taco Bell Is Launching a Retirement Community for Young People

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This seems kinda cruel since there’s no chance Gen Z will EVER get to retire . . .

Taco Bell is opening a retirement community for young people next month near San Diego.  (???)  It’s called “The Cantinas,” and it’s just a gimmick.  It’ll only be open for one weekend, on August 17th and 18th.

They’re trying to attract more Gen Z customers by leaning into “grandmacore.”  A lot of young people think old-people stuff is cool now.

They’ve got day passes for $50.  Or for $150, you get lodging for two nights, plus an “elevated” Taco Bell dining experience, and access to various old-people activities.

They include pickleball tournaments . . . painting classes . . . knitting circles . . . . . . bocce . . . croquet . . . golf . . . and a, quote, “wide variety of old school games.”  We’re guessing that means board games.

You have to be a Taco Bell rewards member to go, which isn’t a high bar since anyone can join.  The bigger hurdle will be landing a spot.  Reservations open next Tuesday at TheCantinas.net, and it’s first come first serve.

(Food & Wine)