Eric Church, Darius Rucker and Ashley McBryde will be featured in ACM Lifting Lives' public service advertisement (PSA) to encourage all Americans to learn more about the COVID-19 vaccines at GetVaccineAnswers.org and get a vaccination when it’s available to them. The PSAs will air during the upcoming ACM Awards on April 18th on CBS.
The national campaign is called “It’s Up to You,” and emphasizes the important role education about COVID-19 vaccinations plays in a return to live music.
Eric told Billboard magazines about the vaccines, “I view it as a godsent miracle. It became very clear to me that the only way to really get back to normal is through vaccinations. You’ve got to get needles in arms.”
According to Ad Council research fielded by Ipsos in February, approximately 40% of the American public remain undecided about getting a COVID-19 vaccination. Of that undecided population, only 56% say they feel confident they have enough information to guide their decision about getting a COVID-19 vaccination, compared to 96% of those already committed.
